After the launch of its new product in almost a decade, Apple Vision Pro finally hit the market earlier this year. Social media platforms were buzzing with excitement, criticism, and everything in between about the product, its applications, and how people were using it in different real-world situations. While that buzz has dissipated, it is still going on. This got me thinking - How did Apple manage to position this unique, futuristic product that not only it created so much excitement amongst people and have it persisting for so long? In this episode, I deep dive into what seems to the be strategy, positioning, and tactics that Apple adopted to create buzz around a product that has ushered in the era of spatial computing.

(00:00) Introduction

(02:20) What makes Apple Vision Pro standout?

(04:13) Who does Apple seems to be targeting to buy the product?

(05:42) How is Apple positioning Vision Pro to lure the consumers?

(07:36) What are the marketing strategies adopted to attract them?

(09:26) Preparing customers for the future...