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32 | Carlos Sanchez | New Community-Driven Tactics That Crush Contractor Stereotypes
Are you secretly frustrated by “trust issues” in the contractor world, wondering if it’s possible to build a business where clients genuinely love, trust, and recommend you? What if the answer isn’t slick sales tactics, but radical honesty and a relentless commitment to service?
In this high-voltage episode, Continental Roof Company President Carlos Sanchez joins host J. Michael Fisher Jr. for a raw, revealing conversation about reputation, legacy, and the counterintuitive moves that turn customers into raving fans, even in an industry where skepticism runs deep. From life lessons as a child of immigrants to giving away roofs and refusing to compromise on quality, Carlos shares actionable gems on trust, hiring, and why giving is his business’s real superpower.
Stop bleeding trust and missing out on referrals. Tune in now to unlock exclusive, proven mindset shifts you won’t hear from typical “business gurus.” Listen before you lose another deal to the lowest bid.
[00:00] "People will buy from you if they like you"—Carlos reveals the trust-building code contractors ignore
[00:05:41] Why learning insurance from the inside changed everything—profit, respect, and partnership secrets
[00:07:43] Hated his job, nearly quit until THIS moment changed his purpose forever
[00:10:14] The most expensive mistakes Carlos made (and what he'd tell every new service founder to avoid)
[00:15:21] Exposing the wild price gaps: Why you might pay double with no extra value and how smart buyers fight back
[00:17:33] The one standard he refuses to compromise plus, the dangerous shortcuts that doom other roofers
[00:20:33] Exactly how he turns every customer into a "story worth sharing" and keeps referral engines running hot
[00:32:30] Revolutionary "Project Parasol": How giving away roofs turned into a brand (and why you're missing out if you're not giving more)
- Business Network International (BNI)
- Butler County Board of Developmental Disabilities
- Better Business Bureau (Cincinnati)
- Torch Award for Ethics
Carlos Sanchez is the President of Continental Roof Company, the Cincinnati-based roofing leader known for operational excellence and a relentless focus on trust, referrals, and real community impact. Since 2009, Carlos has transformed his business from skeptical upstart to a multi-award-winning, integrity-driven powerhouse by doing things few competitors dare, giving away roofs, refusing to cut corners, and building a culture where giving isn’t a marketing ploy, it’s the mission.
🔗 LinkedIn | Website
- Follow my blog here: https://rebrand.ly/7e3544
- Book a call with us: DBD Investment Bank
Going Beyond the Deal is an original podcast brought to you by J. Michael Fischer Jr. Production and editing by Podcast Your Brand.
View all episodes
By J. Michael Fischer Jr | DBD Investment BankAre you secretly frustrated by “trust issues” in the contractor world, wondering if it’s possible to build a business where clients genuinely love, trust, and recommend you? What if the answer isn’t slick sales tactics, but radical honesty and a relentless commitment to service?
In this high-voltage episode, Continental Roof Company President Carlos Sanchez joins host J. Michael Fisher Jr. for a raw, revealing conversation about reputation, legacy, and the counterintuitive moves that turn customers into raving fans, even in an industry where skepticism runs deep. From life lessons as a child of immigrants to giving away roofs and refusing to compromise on quality, Carlos shares actionable gems on trust, hiring, and why giving is his business’s real superpower.
Stop bleeding trust and missing out on referrals. Tune in now to unlock exclusive, proven mindset shifts you won’t hear from typical “business gurus.” Listen before you lose another deal to the lowest bid.
[00:00] "People will buy from you if they like you"—Carlos reveals the trust-building code contractors ignore
[00:05:41] Why learning insurance from the inside changed everything—profit, respect, and partnership secrets
[00:07:43] Hated his job, nearly quit until THIS moment changed his purpose forever
[00:10:14] The most expensive mistakes Carlos made (and what he'd tell every new service founder to avoid)
[00:15:21] Exposing the wild price gaps: Why you might pay double with no extra value and how smart buyers fight back
[00:17:33] The one standard he refuses to compromise plus, the dangerous shortcuts that doom other roofers
[00:20:33] Exactly how he turns every customer into a "story worth sharing" and keeps referral engines running hot
[00:32:30] Revolutionary "Project Parasol": How giving away roofs turned into a brand (and why you're missing out if you're not giving more)
- Business Network International (BNI)
- Butler County Board of Developmental Disabilities
- Better Business Bureau (Cincinnati)
- Torch Award for Ethics
Carlos Sanchez is the President of Continental Roof Company, the Cincinnati-based roofing leader known for operational excellence and a relentless focus on trust, referrals, and real community impact. Since 2009, Carlos has transformed his business from skeptical upstart to a multi-award-winning, integrity-driven powerhouse by doing things few competitors dare, giving away roofs, refusing to cut corners, and building a culture where giving isn’t a marketing ploy, it’s the mission.
🔗 LinkedIn | Website
- Follow my blog here: https://rebrand.ly/7e3544
- Book a call with us: DBD Investment Bank
Going Beyond the Deal is an original podcast brought to you by J. Michael Fischer Jr. Production and editing by Podcast Your Brand.