My guest today, trombonist and arranger Christopher Bill, is the most subscribed brass musician on YouTube.  His all-trombone content has amassed more than 85 million views and over 500,000 followers.  He is an active educator on the trombone festival circuit and publishes sheet music of his arrangements on his website classical trombone.com.  I really admire the approach he’s taken with his career and he had a lot of things to say that I think will be extremely helpful to anyone trying to build an audience online.  We also talk about what it really means to go viral, how to take advantage of vertical video, and at the end of the episode we’ll listen to two of his arrangements.

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