Cole Townsend is back again for another round of Stress Reaction. Cole is fresh off a vintage Boston Marathon pop-up with Swiftwick as well as the man behind Running Supply, a tasteful resource for everything going on in the running commerce world.

We talk how he sourced old Boston gear, How Bill Rodgers avoided nipple chaffing, midnight ride, Maurten mini bus, what my new bike means for me, is Flotrack back?, Centro, runner secrets, parents handling AI slop, shoe talk from Boston, and more.

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