In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.

We talk about design thinking - the 5-stage process, implementing it in your business, and the do's and don'ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.

In this episode:

•Ale's work history and how she came to develop her own consulting firm

•The case of businesses not being as customer-centric as they think

•Process of design thinking and its importance for developing products and services

•Explanations and examples of the 5 Stages

•1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market

•2nd stage: Define - looking at the data you've collected

•3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team

•4th Stage: Prototype - prototyping your product, the different types of prototypes

•5th Stage: Testing - showing your client the product and getting feedback

•The length of the design thinking process from start to finish

•The Design Sprint Methodology by Jake Knapp

•Power of getting someone external to do this process for your business

Links mentioned in the podcast

Ale Wiecek LinkedIn

SqrOne

SqrOne Instagram

Ideo Mash Up

The Design Sprint Methodology by Jake Knapp

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