The Persuasion Lab with Martin Medeiros

#32: Emotion and Trust in Sales with guest Larry Johnson, MBA


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Larry Johnson started his career as a car salesmen, and has been successful over the years NOT because of used-car salesman tactics, but because he cares about his customers getting what they want and need. While he doesn't sell cars anymore, Larry continues to bring the best to his customers. He generously shares just how he does it in this conversation.

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The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

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The Persuasion Lab with Martin MedeirosBy Martin Medeiros

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