In this episode, Tiago interviews Brent, a seasoned podcaster, who shares invaluable insights on mastering the craft of podcasting. They delve into the ideal episode length, with Brent advocating for a 20-minute sweet spot to maximize listener retention. He highlights the importance of engaging listeners within the first 60 seconds and discusses the nuances of engagement metrics across platforms like Spotify and YouTube. Brent also talks about his podcast, "Talk Commerce" emphasizing storytelling and practical insights over technical jargon. The episode covers strategies for attracting diverse guests and achieving monetization, including a humorous anecdote about a cricket conversation that went viral.

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Links & Resources

Website : https://talk-commerce.com/

Podcast : https://talk-commerce.com/episodes/

Google Analytics : https://analytics.google.com/analytics/

Google AdSense : https://adsense.google.com/intl/fr_fr/start/

Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Entrepreneur Operating System (EOS) : https://www.eosworldwide.com/

Apple Podcast : https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656

Riverside : https://riverside.fm/

Youtube : https://www.youtube.com/channel/UC5blM_aXiUhP5QCChKcjTDw

LinkedIn : https://www.linkedin.com/in/brentwpeterson/

Instagram : https://www.instagram.com/brentwpeterson/?hl=fr

Twitter : https://x.com/brentwpeterson

Facebook : https://web.facebook.com/brentwilliampeterson/

Timestamps

Ideal Length of an Episode (00:00:06) Discussion on the ideal length of a podcast episode and its impact on listener engagement and content delivery.

Engagement Metrics and Episode Length (00:02:22) The impact of episode length on engagement metrics and audience retention, with insights into the transition from longer to shorter episodes.

Podcast Content and Audience Interest (00:05:12) The shift in podcast focus from e-commerce platforms to entrepreneurial journeys, emphasizing the importance of personalized and engaging content.

Transition to Podcasting and Creative Energy (00:07:06) Brent's journey from being an entrepreneur to an employee, and how starting a podcast helped him retain creative energy and stay updated in his field.

Diversity in Podcast Guests (00:09:19) The importance of diversity in podcast guests, challenges in attracting diverse guests, and the decision-making process for selecting guests.

Attracting Diverse Guests (00:12:55) Strategies for attracting diverse guests, including proactive outreach and the creation of a separate podcast to accommodate a broader range of stories.

Monetization and Funny Story (00:16:04) Monetization strategies for podcasts and a humorous anecdote about a conversation on crickets leading to attracting a large audience through an article.

Google Analytics Success (00:16:57) Brent discusses how an article about crickets attracted substantial traffic and led to a business venture.

Repurposing Content for SEO (00:19:44) The conversation delves into repurposing podcast episodes into blogs for SEO and attracting new listeners.

Podcast Workflow and Efficiency (00:20:39) Brent explains the use of PodSqueeze for summarizing, repurposing, and automating podcast content, enhancing workflow efficiency.

AI Tools and Creativity (00:22:58) The discussion highlights the benefits of AI tools in podcasting, saving time, and enabling exploration of new business opportunities.