Amanda's Playbook

32: How to Leverage Influencers to Become an Award Winning Beauty Brand - and Lead an Industry Movement


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How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out the big $$$ (or any $$$)?
How do you win investors with no beauty-brand experience?
How do you get on the shelves of conglomerates like Target in one of the most hyper competitive industries?
Nyakio Grieco not only founded and sold the award winning skincare brand, Nyakio Beauty, with all but no resources and experiences, but she hustled her way to the top and is now leading a movement to give influence and expertise to other founders. This is the story of true influence and how to leverage it to build an empire and a movement for the greater good of the world.
For more information:
•Nyakio Beauty: https://www.nyakio.com/us/en
•Thirteen Lune: https://thirteenlune.com/
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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Amanda's PlaybookBy Amanda Russell

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