Welcome to another episode of PodJunction Podcast, in today’s episode, we present our full conversation with veteran of the advertising industry, Skip Wilson. In conversation with host Sadaf Beynon Skip shares his journey from starting as a copywriter at 16 to building the iHeart podcast network and eventually leading Draft Media Partners. Skip provides many valuable insights, discussing how to launch and scale you podcast. 

Main Takeaways:

1. Consistency is Crucial: Maintaining a regular posting schedule is essential for building and retaining an audience. Even if your recording times vary, ensure that new episodes are consistently available to listeners. This consistency helps in establishing reliability and trust with your audience.
2. Leverage Guests for Promotion: Having high-quality guests on your podcast can significantly boost your reach. Skip emphasises that guests often promote their appearance on your show to their followers, driving organic growth and attracting new listeners. It is good strategy to select guests who are engaging and have a relevant following to maximise this benefit.
3. Focus on Storytelling and Character Consistency: Good storytelling is a vital component of a successful podcast. Whether your podcast is conversational or more structured, maintaining consistent themes and character roles helps in creating a compelling and engaging experience for listeners. This consistency in character and content keeps the audience invested in your podcast.

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