James Carbary is the founder of Sweet Fish Media, an agency that helps their clients start 52 new relationships with their ideal prospects every year using a unique sales system. Instead of solely looking at podcasts as a way to build an audience, James sees them as a way to get his foot in the door with potential clients, build a relationship, and (eventually) make the sale.

This system is so powerful that james has used it to nearly $5 million dollars to his agency’s pipeline this year, and has done the same for his clients in all sorts of different industries.

This is one of my favorite interviews not only because it completely shattered my perception of the value of podcasts, but it also gives a step-by-step process that anybody can follow to do this on their own.

Whether you work with clients locally or around the world, there is a HUGE amount of untapped potential for agencies to use podcast to dramatically expand your business. If you want to build a steady stream of new prospects or just want to build a better network, this episode has everything you need to get started.