John Oswald is a business design pioneer. He was the first business designer at fjord where he defined its role and built the team. He is currently a managing director at a strategic design consultancy Method London. With John, we discussed:

• the early days and evolution of the business design,

• five patterns of business design talent,

• how hiring business designers work,

• and how typical business design deliverables look like.

 

www.d.mba