From Leads to Leases - Senior Living Marketing and Sales

#32 Navigating Senior Care with a Purpose: Insights from Christina Palmieri of Olive Branch Senior Living Advisors

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Summary

In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Christina Palmieri, founder and CEO of Olive Branch Senior Living Advisors. They discuss Christina's journey from corporate senior living to establishing her own senior care placement business, the challenges families face when seeking care for loved ones, and the innovative approach she takes to ensure families receive comprehensive support. The conversation also touches on the importance of socialization for seniors, the future of senior housing, and effective marketing strategies for senior living providers.


Learn More

  • Connect with Olive Branch Senior Living Advisors
  • Connect with Christina Palmieri


    • Takeaways

    • Christina Palmieri transitioned from corporate senior living to founding Olive Branch.
    • Families often overlook the importance of asking the right questions when seeking care.
    • Socialization is crucial for seniors' mental and physical health.
    • Proactive planning can alleviate stress when seeking senior care.
    • Adult family homes are becoming a viable option for senior living.
    • The senior living industry is facing significant staffing challenges.
    • Building a comprehensive care team can streamline the placement process.
    • Marketing strategies should focus on being present in the community.
    • Families should not feel guilty about seeking professional care for their loved ones.
    • The perception of senior living is changing, with more focus on quality of life.


      • Chapters

      00:00 Introduction

      02:03 How Christina Got Started in Senior Living

      04:12 The Role of Professionals in Senior Care Placement

      05:21 Biggest Challenges Families Face Searching for the Right Community

      09:58 Key Roles that Make Olive Branch Successful

      13:54 Challenges with Enough Senior Housing

      17:18 Unpacking Adult Family Homes

      20:52 Transitioning Between Levels of Care & Isolation

      23:06 The Socialization Aspect

      25:07 Changing Perceptions of Senior Living Communities

      28:05 The Importance of Purpose and Belonging

      30:17 Building Strong Partnerships with Advisory Services

      32:58 Olive Branch's Innovative Plan for Growth

      38:03 Tips for Senior Living Providers

      39:18 Tips for Families Looking for Placement

      40:51 Staying Connected with Christina and Olive Branch Senior Living Advisors

      ...more
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      From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci
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