Before you do anything else to drum up new clients you must find your niche. Otherwise how will you know where to focus your expertise, or know who your ideal client is? Today we're talking to Lori Kennedy, a former nutrition expert turned business professional. Listen in on this two part episode as she explains how her career naturally turned to business coaching, and why finding your niche in the health and wellness world will be your key to success.

• Don't be a food court!

• How your backstory can help you relate to clients

• How to find your niche

• You should like your clients

• What you can do to grow your niche

• You have to ask questions to know what your ideal client needs

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