Marketing MasterClass - Psychology in Communication

32. Obliquity as a shortcut to build important brand equities


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In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.

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Marketing MasterClass - Psychology in CommunicationBy Michal Szaniecki