A meeting in early 2020.

In this meeting with a potential client, we discussed branding for this specific individual and the important steps needed in order to do it successful. 

But it's within this snippet of the larger meeting that took place, where we boil it all down to its simplest form. 

Enjoy!

P.S: Use analogies and stories to make a powerful point and speed up the conversation to get a lot of the small talk out of the way.

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