Meet Marcelo and Paulina, the husband and wife founders of one of the fastest growing studios in Latin America. Based in Quito, Ecuador and Barcelona, Spain, their work is focused around branding, packaging and web design. Pánico ditches the meaningless corporate marketing bullshit and shows clients what’s real. Their distinctive style of simple, unadorned truth has earned them work with clients such as Astro, Prana and Holke 79. Recognition and awards have followed from all across Latin American media outlets.

Timecodes:

00:04:30 | Backstory: Fighting For Truth In Marketing

00:13:52 | Our Client Are Our Friends

00:16:23 | Ideal Pánico Client

00:21:17 | Designing Brands Like Bands

00:25:42 | Pánico Work Culture

00:29:26 | Ecuador Design Culture

00:35:30 | Changing & Charging For Brands

00:40:47 | Starting Your Own Studio Isn’t For Everybody

00:46:15 | Lessons Learned on Money & Art

00:50:08 | Reframing Social Media & Pánico Itself

00:56:46 | Outro