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32. Premium Chinese hair care brand’s advice
This episode I talk to the founders Sophy and Joanna, of La Terapia a Chinese premium haircare brand
We hear about their story – why they launched the brands and the pain points that were not met by products on the market.
The difference with Asian hair but that within Asia brands were still not meeting the need.
Two major trends in Chinese hair care are:
1️⃣ Premiumisation – this is still immature, but we are seeing more western brands entering the market
2️⃣Segmentation – shampoo sells 4x conditioner but apart from conditioner consumers are starting to buy masks, look a scalp care and styling products
What struggles do these founders have
We talk about so many interesting topics. If you are a brand in or thinking about entering China or you are investing in Chinese brands LISTEN! And if you want to get in touch with the brand directly message them on Linkedin
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By Allie RookeThis episode I talk to the founders Sophy and Joanna, of La Terapia a Chinese premium haircare brand
We hear about their story – why they launched the brands and the pain points that were not met by products on the market.
The difference with Asian hair but that within Asia brands were still not meeting the need.
Two major trends in Chinese hair care are:
1️⃣ Premiumisation – this is still immature, but we are seeing more western brands entering the market
2️⃣Segmentation – shampoo sells 4x conditioner but apart from conditioner consumers are starting to buy masks, look a scalp care and styling products
What struggles do these founders have
We talk about so many interesting topics. If you are a brand in or thinking about entering China or you are investing in Chinese brands LISTEN! And if you want to get in touch with the brand directly message them on Linkedin