In today’s episode of The Entrepreneur’s Blueprint, I sit down with Vanessa Jupe, the founder of Leva, a company on a mission to transform the postpartum and parental support landscape in the United States.

Vanessa shares the personal experience that became the catalyst for creating Leva, the staggering differences between U.S. parental leave policies and those in other countries, and the long journey of learning how to sell B2B in the benefits space.

From navigating breastfeeding struggles while serving as a corporate executive, to building a team of consultants offering everything from lactation to career coaching, Vanessa’s story is both inspiring and deeply practical for anyone building a business out of a personal need.

We also explore:

• Why U.S. postpartum support lags far behind other developed countries
• How Leva partners with businesses to retain talent through parental support benefits
• The lessons Vanessa learned moving from D2C to B2B sales
• The power of relationships and persistence in the benefits world
• Her advice on letting go of perfectionism as an entrepreneur

If you’ve ever wondered how personal challenges can become the foundation of a business that helps thousands, this episode will encourage and equip you.

Episode Links:

Website: www.leva.com

My website: www.monarchcoo.com