<p>If we do not consider there is an option to our way of life how will we ever regard the cost of our actions? We look at the way towards opportunity when considered a market one, in contrast to one beyond it.</p>

If we do not consider there is an option to our way of life how will we ever regard the cost of our actions? We look at the way towards opportunity when considered a market one, in contrast to one beyond it.

#32: Rethinking opportunity cost

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

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#32: Rethinking opportunity cost

#32: Rethinking opportunity cost