An inspirational conversation with start-up founder Tei Mukunya, with Umuliza Njiru  communication lead at the Rockerfeller Foundation’s Africa Regional Office, about how Tei was inspired by using healthy food products and watching her family trying to dry foods to start her own food brand. We discuss the challenges with getting products to the market as an SME, developing resilience, the importance of having mentors and advisors, the Good Food Innovation Fund and working hard to help make healthy food easier to access for busy people and their families.