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Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business.
Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers’ power, and responds to burning questions from global brand design agencies and consultants. Further key points include:
‘’This is something companies are realising, that they need someone to manage customers, the whole customer community because that’s how they’re going to succeed. Customers have a voice. They’re volunteers. They’re not conscripts. You can’t make them do anything. You need them.’’ – Marty Neumeier.
Resources:
https://www.martyneumeier.com/the-brand-flip
https://www.martyneumeier.com/brand-az-book
https://www.martyneumeier.com/scramble
Get connected socially with Marty Neumeier:
https://www.martyneumeier.com/
https://www.linkedin.com/in/martyneumeier/
Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com
Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business.
Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers’ power, and responds to burning questions from global brand design agencies and consultants. Further key points include:
‘’This is something companies are realising, that they need someone to manage customers, the whole customer community because that’s how they’re going to succeed. Customers have a voice. They’re volunteers. They’re not conscripts. You can’t make them do anything. You need them.’’ – Marty Neumeier.
Resources:
https://www.martyneumeier.com/the-brand-flip
https://www.martyneumeier.com/brand-az-book
https://www.martyneumeier.com/scramble
Get connected socially with Marty Neumeier:
https://www.martyneumeier.com/
https://www.linkedin.com/in/martyneumeier/
Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com