In this episode, we explore our evolving relationship with content creation: Not just what we make, but why we make it. Derrick shares how he’s recently found alignment in storytelling-style reels and how that’s shifted his audience engagement. Zac breaks down the different roles his multiple Instagram accounts play, from food content to filmmaking to freelancing. We also dive into the pros and cons of having multiple channels vs. consolidating your brand, and offer advice for creators trying to figure out their path. Whether you’re chasing clicks or chasing connection, this episode helps you realign with what truly feeds your creative soul.