Stop trying to be an influencer! Content marketing should not be your focus to grow your business. In this episode, Pete shares what marketing should look like when you are first growing your business, the right way to copy the best in your field, and when content marketing IS right for you.

HIGHLIGHTS

0:40 - Pete's first experiences with content marketing

1:48 - Don't fall into "Hope & Pray" marketing

2:54 - How you should copy the best

4:59 - What marketing should look like today

5:53 - When you can pursue content marketing

ABOUT FIT PRO MENTOR

The Fit Pro Mentor podcast is a business and self-development show specifically for Fitness Professionals. Pete Tansley has been in the fitness industry since 2000 and brings a wealth of experience. 

On each episode of the Fit Pro Mentor Podcast, you'll learn how to: 

• Attract an endless amount of fitness clients every single week (WITHOUT spending a fortune on Facebook ads and without social media taking over your life.)
• Apply the Fitness Business Formula™ to your business so that you can build and grow a healthy, sustainable fitness business.
• Convert leads the right way so that you can sell high-ticket programs and sell in a simple and ethical way. 
• Have more IMPACT with your clients in a leveraged way (so you can move away FROM trading hours for dollars.)

Learn more at http://petetansley.com. 

CREDITS

Podcast edited and mixed by 51 features. Connect with Andrew at andrew {at} 51features {dot} com.