Digging Into the Pet Industry™

#32: The Invention of Protective Dog Vests With Michael Caruso of Raptor Shield


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In this episode, Michael Caruso shares how, after a harrowing incident, he and his brother came up with the idea for Raptor Shield, a protective vest for small dogs to protect against hawks, coyotes, and other predators. Michael gives us the inside scoop on the design process, what he's learned about marketing, and how Raptor Shield builds strong relationships with their customers.

Learn more about Michael and how Raptor Shield helps protect dogs from birds of prey here: www.raptorshield.com

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Music: "You Can Do More" by lemonmusicstudio

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Digging Into the Pet Industry™By Nancy Hassel