(Deep Dive) This week, we take a deep dive into the machismo culture of cowboying as the rise of concrete cowboys spreads across America. We explore the patterns of male loneliness, leading a simpler life and the origins of everything cowboy from boots to Lainey Wilson. 

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https://www.futuremarketinsights.com/reports/cowboy-boots-market

https://time.com/archive/6808121/rodeos-the-bulldogger/

https://www.desertsun.com/story/opinion/2024/02/11/cowboy-boots-were-made-for-everyone/72511455007/