This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.

Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it means to apply an experimental approach to marketing and why it’s the only way to future proof your business. We’ll also be discussing transparency and how the role of agency partners and technology will develop in the future.