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In Episode 32, listeners hear from Todd Parsons, Chief Product Officer at OpenX, a leading online advertising exchange. He discusses the rise of first party ad-exchanges on digital platforms, the current dilemma in advertising with negative news content, and his advice to young people interested in advertising and marketing.
By Michael SikandIn Episode 32, listeners hear from Todd Parsons, Chief Product Officer at OpenX, a leading online advertising exchange. He discusses the rise of first party ad-exchanges on digital platforms, the current dilemma in advertising with negative news content, and his advice to young people interested in advertising and marketing.