Welcome back to the Tourism RESET with your host Rebecca Woolford. Today I’m chatting with Jonathan Coleman, CEO of Untours – the world’s FIRST certified B Corp company! And earned the title- awarded by Paul Newman and John F. Kennedy Jr. - “Most Generous Company in America!”.

We dive into the fascinating founding story of Untours, the Untours Foundation, the radical vision of its founder Hal Taussig, and what most people don’t realise about how private foundations often work.

This episode pulls back the curtain on the traditional model of philanthropy – and how Untours Foundation flips the script.

Discover in this fascinating conversation:

• What Untours and Their Foundation Is Doing Differently In Tourism
• Why We Need To Rethink Philanthropy, Profit, and Power & Ask Better Questions
• How Their Funds Avoid The Saviour Narrative - actually putting money to work

If you enjoy this conversation, be sure to check out some of my best learning resources for travel professionals and purpose-led tourism-based teams. Created for those ready to reimagine tourism for people, places, and nature.

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