We've all witnessed the magic that happens when a business uses just the right words to describe their customers and the benefits they deliver. But few business owners are gifted copywriters. How can we find the language that will attract prospects and win deals?

In this episode, Monica Badiu teaches us how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Then she helps us understand when and how to use these words to turn acquaintances and website visitors into leads — and leads into customers.

Marketing tactics discussed in this episode include:

• Email marketing
• Copywriting for marketing
• Strategies for lead acquisition, nurturing & conversion