Author and Marketing Guru Seth Godin wrote a great book called 'Tribes'. Which outlined the need to connect with the Tribe you seek to serve in order to be successful in your business. 

Similarly Author Yuval Noah Harari of the book 'Sapiens' shares why Homo Sapiens survived.

While we are in our own default ' survival' mode it is important to recognise the 3 types of tribes you have. 1. Blood, Physical & Virtual.