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Share #32 - Your ABM Strategy Is Outdated (Part 1) - with Mandy Thompson
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#32 - Your ABM Strategy Is Outdated (Part 1) - with Mandy Thompson
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Mandy Thompson, Founder and CEO of Digital Reach Online Solutions. ABM as a strategy fails because of a lack of alignment across revenue teams, unclear handoff when ABM becomes ABS, and simply no strategy for account-based efforts to continue in sync with sales after the initial sale.
HIGHLIGHT QUOTES
Be aligned on your definition of success - Mandy: "How are we defining success? How are we defining the milestones and touchpoints where we're going to engage accounts and be aware of our accounts so that we can continue this account-based experience beyond just that initial sale? And so tech doesn't fix that. Tech can help us to implement and deploy, but we have to all be on the same page."
You can find out more about Mandy in the link below:
- LinkedIn: https://www.linkedin.com/in/mandy-thompson-digital-reach/
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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By Gary Amaral
5
11 ratings
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Mandy Thompson, Founder and CEO of Digital Reach Online Solutions. ABM as a strategy fails because of a lack of alignment across revenue teams, unclear handoff when ABM becomes ABS, and simply no strategy for account-based efforts to continue in sync with sales after the initial sale.
HIGHLIGHT QUOTES
Be aligned on your definition of success - Mandy: "How are we defining success? How are we defining the milestones and touchpoints where we're going to engage accounts and be aware of our accounts so that we can continue this account-based experience beyond just that initial sale? And so tech doesn't fix that. Tech can help us to implement and deploy, but we have to all be on the same page."
You can find out more about Mandy in the link below:
- LinkedIn: https://www.linkedin.com/in/mandy-thompson-digital-reach/
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com