American historian and lecturer on media and consumer culture, Stuart Ewen, said: “The history of PR is a history of a battle for what is reality and how people will see and understand reality.”

Having lived a shadowy existence for most of its 92 years, partly of their own volition and episodically because of the actions of their supporters, leaders of the Rashtriya Swayamsevak Sangh (RSS) would like to believe that their problems have been compounded by the inability to communicate the true intent and purpose of their organisation. Mohan Bhagwat's three-day lecture series must be seen in this context, and seems to be a ploy to increase the RSS’s social acceptability.