Today's interview is with David C. Baker. David is an entrepreneurial adviser and speaker who teaches us how to make a global impact through thought leadership and how to turn your competitors into an asset. He grew up with a tribe of Mayan Indians in a remote village in Guatemala and has worked and lived all over the world before finally settling down in Nashville, TN. He is also a regular speaker not only for TEDx, but for Harvard, Adobe, and other international conferences. His fifth book, The Business Of Expertise: How Entrepreneurial Experts Convert Insight To Impact + Wealth teaches entrepreneurs how to elevate themselves and the world.

David grew up with a tribe of Mayan Indians in a remote village in the highlands of Guatemala. He's a helicopter and airplane pilot, an avid photographer, and taught high performance motorcycle riding/racing. Based in Nashville, he has visited and worked all over the world. He is married, has two boys, two daughters-in-law, and multiple grandchildren.

David and I talk about the following in the episode:

• How to generate thought leadership that will set you apart
• How to test positioning for your practice or firm?
• How to develop deeper expertise?
• How to attract a following in the marketplace?
• How to use pattern recognition in your practice, monetize it and turn that into intellectual property?

Resources Mentioned In The Episode:

• Thought Leader Academy: https://www.thoughtleaderprogram.com/courses/thoughtleaderacademy
• The Business Of Expertise: How Entrepreneurial Experts Convert Insight To Impact + Wealth: https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604
• The Business of Expertise Website: https://www.expertise.is

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