In the room: Eric Neal, founder of Third Act, the first-of-its-kind NFT marketplace for the theater community. Through NFT creation and issuance using year's the Hedera Token Service, productions can offer theatre-goers the next generation of authentic digital merchandise. Learn what NFT is, how it can range from one-of-a-kind collectibles to limited editions; what NFTs can offer a show in terms of marketing and community engagement; and how technology tracks the provenance of each item to assure authenticity. Though it sounds like an abstract concept, it actually has very practical applications.

Learn more about your ad choices. Visit megaphone.fm/adchoices