For today’s episode of the Flip My Funnel podcast, we spoke with Trent Ricker, CEO and President of Pursuant Group.

Trent and I talked about how to Flip the Funnel on nonprofit fundraising.

While nonprofits have passion, they often lack expertise in modern best practices such as data-driven strategies, integrated fundraising, donor analytics, insights, and experience.

Your experience creating and tracking buyer personas through your sales funnel could help a nonprofit get more small donations from individual donors (B2C) or big donations from large entities (B2B).

Here’s what we’re unpacking today:

• Fun Fact: Fairways to Heaven
• Storytelling Lessons from Pixar
• What Pursuant Does
• The Two Types of Nonprofits
• Flipping the Funnel on Nonprofits
• Sangram’s Summary
• Trent’s Challenge