<p>John talks about his latest book "The Ultimate Marketing Engine", how his "Duct Tape Marketing" certification program has evolved, why he decided to split the program up, and much more!</p>

John talks about his latest book "The Ultimate Marketing Engine", how his "Duct Tape Marketing" certification program has evolved, why he decided to split the program up, and much more!

322: Certification Deep Dive

The Selling Show with David Newman is an interview-based podcast focused on the intersection of selling, branding, and leadership—geared to a core audience of CEOs, founders, and corporate executives who know that selling isn't just about products or services. It's about selling your ideas, your point of view, and your personal brand to the people who matter most.

If you're ready to achieve Market Eminence, amplify your influence, and attract high-value clients, investors, partners, talent, and media opportunities—with less chasing and more confidence—this show is for YOU. Each episode delivers strategies, insights, and instant-action advice to boost your visibility, credibility, and brand preference in a crazy noisy world.

Business

Entrepreneurship

Marketing

The Selling Show with David Newman is an interview-based podcast focused on the intersection of selling, branding, and leadership—geared to a core audience of CEOs, founders, and corporate executives who know that selling isn't just about products or services. It's about selling your ideas, your point of view, and your personal brand to the people who matter most. If you're ready to achieve Market Eminence, amplify your influence, and attract high-value clients, investors, partners, talent, and media opportunities—with less chasing and more confidence—this show is for YOU. Each episode delivers strategies, insights, and instant-action advice to boost your visibility, credibility, and brand preference in a crazy noisy world.

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322: Certification Deep Dive

322: Certification Deep Dive