Think always of your prospect’s challenges, not your solution.

If you want to see a company that’s learned how to put their prospects’ challenges first, listen to today’s episode of the Flip My Funnel podcast. We spoke with Michael McCunney, Vice President, Marketing at Revenue Analytics.

Michael and I talked about why marketers need to speak their prospect’s pain and sometimes tell them no, we can’t help you.

Also join us for Michael’s challenge, on Twitter @Sangram with the hashtag #DistillMarketing and give us your distilled value proposition in less than 100 characters.

To learn more about it, listen to this episode.