Unless you've been living under a rock, you know kids and iPads are now a "thing."

As a marketing expert, Tonia Gould has witnessed firsthand the potential of digital media to reach target audiences. As a mother, she's also seen how technology can engage children and influence child development.

Gould, a product of Indiana's foster child system, loved books as a child and says they encouraged her to dream for a better life. To Gould and her fans, her new app represents the marriage of child development and the exploding world of digital entertainment.