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325: POCKET PR ESSENTIALS / Credibility before conversion - paving the way to a sale
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
__________________
In episodes 316 and 318, we looked at the vexed issue of Marketing vs PR: The black, the white … and the grey.
In this episode, I revisit this general theme, with a focus on the customer journey and how people buy today, especially in B2B, and more specifically, services-based businesses, where the path to purchase can often be somewhat complex, or convoluted.
__________________
ABOUT EARN THE RIGHT:
EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but interrelated) tracks you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co
View all episodes
By Trevor Young
4.8
66 ratings
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
__________________
In episodes 316 and 318, we looked at the vexed issue of Marketing vs PR: The black, the white … and the grey.
In this episode, I revisit this general theme, with a focus on the customer journey and how people buy today, especially in B2B, and more specifically, services-based businesses, where the path to purchase can often be somewhat complex, or convoluted.
__________________
ABOUT EARN THE RIGHT:
EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but interrelated) tracks you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co