Alan provides a new Thursday Thought episode.

Consumers won't buy your invention simply because it's a great product. That's not compelling in a crowded marketplace.

They must know your why - what will your product do for them? What are its unique benefits?

Listen to learn how to find your why - so they'll want to buy.

Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.

Website: www.alanbeckley.com