A New York Times article from this summer pointed out what a lot of us probably know already. Social media is a lot less ”social” these days. Between the political commentary and all the ads… many brands are struggling to connect – or reconnect – with their audiences.

People and brands are once again seeing the value in creative and engaging IN REAL LIFE events. They key to their success, of course, is the “creative and engaging” part. Stephanie Bingham parlayed a stint with “The Cartoon Network” and Belk into her own agency that specializes in events that do just that. She’s our guest today on the BrandBuilders’s Podcast.