A new digital marketplace is modernizing how bourbon barrels are bought, sold, and valued across Kentucky’s signature industry.

In this episode, Hogshead co-founder and CEO Chris Wiedmar joins us to share how his company is bringing transparency and technology to the bourbon supply chain - transforming a relationship-driven trade into a data-driven market.

From his early experience launching the NFT-powered brand Party Horses to building a two-sided platform used by distilleries, brokers, and investors, Chris explains how Hogshead is helping the industry adapt to a world where barrels are not just aging whiskey, but appreciating assets.

The conversation explores how Hogshead is positioning Kentucky at the center of a global market for barrel-aged spirits - connecting tradition, technology, and entrepreneurship in one of the state’s most iconic sectors.

Hosted by Logan Jones

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