Over the years we’ve had lots of new and emerging brands, products, and service providers appear here on The BrandBuilders Podcast. Each of them is unique, but the common thread they share is this: they all recognized there was something missing in the marketplace. 

And as they say in science class, nature abhors a vacuum. For the makers, creators, and entrepreneurs that “vacuum” means opportunity. The folks behind Run Rak noticed something was missing from their travel and athletic pursuits, and entered the market with the products to meet active travelers needs. 

Run Rak’s Marcel Coleman is our guest today, talking about one of the newest products coming out of this Charlotte-based company.