Whether it’s signing up for your service or buying your products, that requires a change in trying something new. Nothing is perfect, so there are risks and mistakes involved when taking these chances.

In this episode, I talk about how salespeople should disclose the negatives of their products or services during the sales pitch and how there is always some sort of trade-off where a product can be perfect at a high cost. A reflection of your sales conversation from the outside is needed to understand why you are afraid that bringing up the flaws would lose a sale.

Learn more about how selling can relate to the situation of mentioning the highlights when dating, but also how being open and honest helps to prevent buyers’ remorse.