Anathi is a entrepreneur and the founder of Gxarha premium leather, a business that is focus on bringing premium leather goods to the South African market. The brand started out making cardholders from premium full grain leather and has progressed to more advanced wallets and bags, the entrepreneurial journey started from the R100 challenge that pushes entrepreneurs into creating an MVP (minimum viable product) to generate capital as a cash cow to reach short-term goals connected with the creation of the main business. After his travels abroad the WITS Fine Art alum was inspired by fragrances packaging and laboured for hours to learn how to create leather goods using hides and giving birth to Gxarha a brand deeply rooted in culture and derived from his clan names.