Unreasonable Enthusiasm

33. A MOMENT OF CLARITY | Pursuing a Corporate Career Before Finding Joy in JOYA with Ruth Elnekave


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Episode #33: Meet Ruth Elnekave, founder of the functional food brand JOYÀ, which is harnessing the power of adaptogens to shift wellness and life. Ruth opens up about the uncertainty around what you want to be when you "grow up," and going to law school having no clue if that was truly what she wanted to do. Ruth worked for one of the top large corporate firms in Canade! Approaching 40 years old, she realized she didn't want to continue down this path -- nothing was feeling right. She shares with us how a moment of clarity in the middle of a yoga class in the jungle of Nicaragua lead to finding her joy in JOYA. We chat about overcoming the feeling that she should pursue something academic rather than pursuing her passion for food. Taking a holistic nutrition workshop that lead to using holistic practices and food to heal her own systemic health issues. We share our favorite JOYA products and recipes. Plus, Ruth helps us understand the power of adaptogenic herbs and how they support our overall health. 

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Unreasonable EnthusiasmBy Taylor & Jordan Grewe