In today’s data-driven society, it’s easy to forget that we don’t experience our lives in numbers. Instead, we experience our lives in impressions and feelings. Design at its core is meant not only to help us survive, but to make us feel something: perhaps safe, or comfortable, or relaxed, or joyful. Yet in western culture, we resist talking about design in terms of emotions, we prefer geometry and color, zoning, and square footages. How can we get back in touch with the emotions that are at the core of experiencing design?