📊 What Do Company Earnings Really Mean? 📊

You’ve seen the headlines: “Profits up!” … “Stock tumbles!” … “Record losses!” But what do those numbers actually tell us about a company’s health? And how do analysts, investors, and CFOs really read between the lines?

In this Deep Dive, we go behind the headlines with insights from Maria Malone, CFO of a major UK media company, to uncover how financial reporting really works.

Here’s what you’ll learn:
🔹 The Big Three Statements – Profit & Loss, Balance Sheet, and Cash Flow—and how they connect to tell a full story
🔹 Why Cash Flow is King – Maria’s “true north” metric for spotting trouble or strength in a business
🔹 The Financial Calendar – Prelims, full reports, interims, and the difference between UK half-yearly vs. US quarterly reporting
🔹 Who Reads the Numbers – Shareholders, bondholders, lenders—all with different stakes and priorities
🔹 Why It Matters to You – How earnings reports ripple into stock prices, jobs, investment, and the broader economy

✨ By the end, you won’t just skim earnings headlines—you’ll understand the deeper story they’re telling about strategy, risk, and the future.

👉 Watch now to learn how to decode financial reports like a pro and see the business world with new clarity.

#Finance #Investing #StockMarket #BusinessNews #CFO #FinancialStatements