Karen & Cath are joined by Jennie & Simon of Northumbrian Water for a discussion of their enormously effective behavioural change campaign, 'Bin The Wipe.

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TIMESTAMPS

0:00- Introductions and hellos

3:35 - Northumbrian Water join the show

6:42 - The origins of the ‘Bin The Wipe’ project

10:47 - Mitigating sewer flooding

16:30 - The importance of disposing responsibly

21:06 - How the success of the programmes have been tracked

26:00 - The expansion of the campaign nationwide

33:00 - The impact of positive affirmation and the reduction of blockages

40:41 - Final thoughts