There’s a difference between data that looks good and data that does something.

This episode is for people making real decisions - in business, in community, in government - who are done with surface-level dashboards and chasing trends. Curtis explains why smart strategy today is less about having more tools, and more about asking better questions.

We talk through how organisations - from fast-moving startups to established public agencies — are building smarter systems without blowing the budget, the culture, or the trust of their people.

No hype. Just real insight into:

• What actually matters when you’re deciding where to invest, cut, or pivot
• How to build data fluency across your team — without needing everyone to be a ‘tech person’
• Why the smartest leaders aren’t obsessing over AI — they’re folding it quietly into sharper decisions

There’s also a quiet warning here: if you don’t know what your data is really telling you, you’re already behind. Because your competitors, your stakeholders, your funders — they’re moving. And they’re watching.

This conversation lands where it matters: at the intersection of loyalty, logic and legacy. Curtis unpacks how to lead in uncertainty without losing your edge — or your people.

If you’ve been looking for a way to steady the ship without standing still — this is it.

Let’s get clarity — together.